The Story Behind Wild One Jewellery: From Passion to Purpose
Starting Wild One Jewellery was never just about making jewellery—it was about creating something meaningful, both for myself and for those who wear my pieces. When I launched my business, I wanted it to reflect the things that inspire me most: my mini wild ones (my kids), my love for houseplants, and my deep connection to nature and the great outdoors. That’s how I landed on the name Wild One Jewellery—it felt free-spirited, fun, and full of life. After all, jewellery should be something you enjoy, something that feels like an extension of yourself.
Crafting a Brand That Feels Like Home
In the beginning, my brand was black and white, but something felt missing. As I grew into my business, I knew I wanted my branding to reflect more of who I am—earthy, natural and vibrant. That’s when I introduced green into my aesthetic. It symbolises my love for plants, sustainability and freedom, and it perfectly embodies the essence of Wild One Jewellery.
Sustainability & Thoughtful Design
From the start, I was committed to doing things consciously and sustainably. Every piece is crafted from recycled sterling silver, ensuring that my jewellery not only looks timeless but is also kind to the planet. I use eco-conscious packaging and keep my footprint minimal, all while designing classic, airy pieces that stand the test of time. It’s about creating jewellery you can cherish, knowing it’s been made with care.
Building a Business on a Budget
Like many small business owners, I started Wild One Jewellery with a tight budget. Fancy websites and professional photography were out of reach, so I did what I do best—I learned. At the time, I had barely touched Instagram, apart from a single post years before! But I threw myself into it, watching countless tutorials on social media, phone photography, and editing. I studied SEO and online presence, determined to get my brand seen.
I built my own website using Shopify, a platform that made it easy to catalogue my products and upload images directly from my phone. Everything I did was DIY, cost-effective, and strategic, proving that with the right tools and a bit of creativity, you can build something incredible without spending a fortune.
Passion for Branding & Helping Others
Through this journey, I discovered a love for branding, content creation and social media strategy. I built a brand, a community, and a business that I’m proud of—and I want to help others do the same. I know firsthand how overwhelming it can feel when you’re starting out, especially if you’re on a budget or simply don’t enjoy social media. That’s why I’ve created The Wild & Free Club—to offer affordable, tailored branding and social media support for small businesses.
Let’s Build Your Brand Together
If you’re a small business owner looking to create an authentic online presence—without the hefty price tag—I’d love to help. Whether you need content creation, branding advice, or social media management, let’s work together to bring your vision to life. Get in touch today, and let’s make magic happen!