Born to be wild…

Last Friday, Camila and I packed up our cameras, creativity, and a whole lot of excitement as we headed to Narnia Retreats for a content day like no other. Nestled in the heart of nature, this stunning log cabin was the perfect backdrop for capturing some magic—not just for my personal branding but also for my new venture, The Wild & Free Club.

If you know me, you’ll know I thrive in the wild—whether that’s being out in nature, embracing a little bit of adventure, or spending time with the people who bring out the best in me. This setting was exactly what I needed to create content that truly reflects who I am and what The Wild & Free Club is all about.

Now, I won’t lie—I was a bag of nerves! Being in front of the camera has never come naturally to me. But if there’s one thing I’ve learned about branding and social media, it’s that showing up as yourself is essential. Camila, being the incredible photographer she is, made the whole experience effortless. She put me at ease, we laughed our way through the shoot, and before I knew it, we had an entire gallery of images that I genuinely love.

We made the most of our surroundings, capturing everything from cozy cabin vibes to those free-spirited, barefoot-in-the-woods moments. And, of course, we had to celebrate a successful shoot in true Wild & Free style—firepit lit, our favourite pizzas in hand, and a bottle of champagne popped under the stars. The night ended with our own little party, soundtracked by our go-to playlist, and plenty of behind-the-scenes content that we’ll be sharing as part of our Storytelling package.

This experience reminded me exactly why I created The Wild & Free Club—to help small business owners and creators see that branding and social media don’t have to feel overwhelming. It should be fun, a true reflection of who you are, and something you actually enjoy!

So, if you’re thinking about booking a branding photoshoot, ask yourself: where would you feel most at ease? What’s your happy place? Your favourite thing to do? Let’s make sure your content reflects YOU. Get in touch, and let’s create something amazing together!

The Story Behind Wild One Jewellery: From Passion to Purpose

Starting Wild One Jewellery was never just about making jewellery—it was about creating something meaningful, both for myself and for those who wear my pieces. When I launched my business, I wanted it to reflect the things that inspire me most: my mini wild ones (my kids), my love for houseplants, and my deep connection to nature and the great outdoors. That’s how I landed on the name Wild One Jewellery—it felt free-spirited, fun, and full of life. After all, jewellery should be something you enjoy, something that feels like an extension of yourself.

Crafting a Brand That Feels Like Home

In the beginning, my brand was black and white, but something felt missing. As I grew into my business, I knew I wanted my branding to reflect more of who I am—earthy, natural and vibrant. That’s when I introduced green into my aesthetic. It symbolises my love for plants, sustainability and freedom, and it perfectly embodies the essence of Wild One Jewellery.

Sustainability & Thoughtful Design

From the start, I was committed to doing things consciously and sustainably. Every piece is crafted from recycled sterling silver, ensuring that my jewellery not only looks timeless but is also kind to the planet. I use eco-conscious packaging and keep my footprint minimal, all while designing classic, airy pieces that stand the test of time. It’s about creating jewellery you can cherish, knowing it’s been made with care.

Building a Business on a Budget

Like many small business owners, I started Wild One Jewellery with a tight budget. Fancy websites and professional photography were out of reach, so I did what I do best—I learned. At the time, I had barely touched Instagram, apart from a single post years before! But I threw myself into it, watching countless tutorials on social media, phone photography, and editing. I studied SEO and online presence, determined to get my brand seen.

I built my own website using Shopify, a platform that made it easy to catalogue my products and upload images directly from my phone. Everything I did was DIY, cost-effective, and strategic, proving that with the right tools and a bit of creativity, you can build something incredible without spending a fortune.

Passion for Branding & Helping Others

Through this journey, I discovered a love for branding, content creation and social media strategy. I built a brand, a community, and a business that I’m proud of—and I want to help others do the same. I know firsthand how overwhelming it can feel when you’re starting out, especially if you’re on a budget or simply don’t enjoy social media. That’s why I’ve created The Wild & Free Club—to offer affordable, tailored branding and social media support for small businesses.

Let’s Build Your Brand Together

If you’re a small business owner looking to create an authentic online presence—without the hefty price tag—I’d love to help. Whether you need content creation, branding advice, or social media management, let’s work together to bring your vision to life. Get in touch today, and let’s make magic happen!

The Wild & Free Club: My Journey So Far & Where We’re Headed

When I started Wild One Jewellery during lockdown, I never imagined that my passion for branding, content creation, and storytelling would lead me to launch a second business. Yet here we are! The Wild & Free Club was born out of a love for small businesses and the desire to help them shine online—without breaking the bank or burning out.

How It All Started

As a small business owner myself, I know firsthand how overwhelming it can be to juggle social media, content creation and marketing, all while running the day-to-day operations. I found so much joy in capturing product shots, filming behind-the-scenes processes, and crafting a brand identity that truly reflected my business. Before I knew it, other small business owners were asking me for help with their own socials. That’s when the lightbulb moment happened—why not turn this into something bigger?

And so, The Wild & Free Club was created. A place where small businesses can get the social media support they need, in a way that feels authentic, creative and—most importantly—affordable.

What We Offer

I designed four core services to cater to different needs, whether you’re just starting out or looking for ongoing support:

• The Wildfire – A social media start-up package to get you set up with strategy, branding and content direction.

• The Trailblazer – Ongoing social media management so you can stay consistent without the stress.

• The Storyteller – A content creation day to capture the essence of your brand with high-quality visuals.

• The Pathfinder – A social caretaker role for those who need light-touch support, whether it’s handling messages, engagement, or keeping things running while you take a break.

And for those looking for next-level, high-end content, we’ve partnered with Camila at Lincoln Branding Photography to offer The Luxe Storyteller, a premium branding package with professional photography and B-roll video.

Where We’re Headed

The Wild & Free Club is still in its early days, but I have big plans for where we’re going. Alongside our core services, I’ll be sharing monthly blogs, free social media tips and client spotlights to showcase the incredible businesses we work with.

I also want to build a community—a space where small business owners feel supported, inspired, and empowered to grow their brands without the overwhelm. Social media should be a tool to enhance your business, not drain your energy.

Let’s Grow Together

If you’re a small business owner feeling lost in the world of content, socials and branding, you don’t have to do it alone. The Wild & Free Club is here to help you free up your time, amplify your brand, and tell your story in the most creative, authentic way possible.

Let’s make some magic together! ✨